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44% of users "never" click on the ads from Facebook: Survey report

Thursday, May 17, 2012


A recent survey revealed an upward struggle for Facebook advertising program, independent digital marketing agency Greenlight said.

44% of survey respondents worldwide said they "never", click on a sponsored Facebook ads while 30 percent "completely mistrust" of social networking with their personal data.

Facebook ranked as the third most popular site (after Google and YouTube) when asked "How do you regularly use the Web sites or services?".

He finished second to the question "Which of the following do you use your mobile phone?, With about 30 percent of respondents say they use Facebook on their mobile phones and tablets.

50 percent of survey respondents said they use Facebook to Greenlight social commitment, sharing photos, and catching up with friends and family.

"The popularity of Facebook does not come as a surprise. However, with over 30% of respondents said they "strongly suspicious" Facebook with their personal data, Facebook's advertising program has a fight on the rise, "says Hannah Kimuyu, director of paid media to Greenlight.

"Facebook's advertising program allows brands to connect with over 800 million potential customers by targeting their age, sex, location and interests, in other words -. Privacy"

Kimuyu adds: "While 44% say they would" never "click on advertisements or sponsored listings in Facebook, it is interesting that those who are not targeting effective and attractive.
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